The General Data Protection Regulation (GDPR) became law on May 25th, 2018.
The GDPR was created to regulate how businesses use data, ensuring consistency across the entire EU. Recent high-profile scandals have demonstrated the need for big organizations to comply with a single set of rules. Non-compliance with the GDPR can result in financial penalties for businesses.
Any business that processes an EU Data Subject’s data, whether located in the EU or outside of it, is subject to the regulation and must abide by its rules for processing data.
Tech Trust Usa processes data for the purpose of making it available to business customers for direct marketing, which is classified as 'Legitimate Interest.' We rely on legitimate interest as a legal basis to provide Business Data to our customers. Customers may use the business data for B2B direct marketing communications in compliance with relevant laws. Marketing activities can be conducted under an opt-out/unsubscribe basis when contacting employees of public or corporate entities for direct marketing purposes.